CRCC Launches New Brand & Strategic Plan

11th April 2024

Cornwall Rural Community Charity (CRCC) is proud to unveil our fresh brand identity and strategic plan, reflecting our commitment to supporting and strengthening Cornwall’s Communities.

Meeting at Scorrier House before Easter, the team got together to celebrate CRCC’s 78 year legacy, unveil the new brand and look to the future. This week we have launched the brand online.

The new brand incorporates our three key areas of work - Rural & Coastal, Education & Training and Carers & Wellbeing. It also embodies our values - engage, support and adapt, which guide us as we continue to provide essential services to Cornwall’s communities.

Our Strategic Plan sets out our vision for the next five years. We focus on what we do well: delivering quality services and activities to those communities and individuals who most need our support.

At Cornwall Rural Community Charity, we are constantly seeking opportunities to broaden our reach and impact in the community. As we look to the future, we are committed to expanding our projects to better serve those in need across the region.

Our focus on innovation and collaboration drives us to explore new avenues for supporting the rural population. Through strategic partnerships, increased community engagement, and the dedication of our staff and volunteers, we are confident in our ability to make a positive difference in the lives of many.

Our CEO Katherine Nissen said:

“It was a privilege to spend a day together celebrating all CRCC has achieved in its 78 year history and to launch our new brand which illustrates our three core areas of work. We have such a dedicated team of staff and we are proud of the work that we do to support people in Cornwall’s communities. We look forward to continuing our work alongside our dedicated partners in the VCSE in Cornwall.”

Over the coming weeks and months we will be reintroducing our current projects through an online campaign, as well as continuing to expand our efforts and work towards building a stronger, more resilient community for all.


CRCC is committed to the principles of equality and welcomes diversity.